Not All Online Courses Are Equal

Master Modern Marketing Skills with Expert-Led Training

Training That Inspires and Motivates.

SiteLogic training is distinguished by high-level strategic focus, deep real-world relevance, and strong learner empowerment.

Unlike many learning options that rely on passive consumption and generic content, our courses, workshops, and webinars are designed to develop critical thinking, practical application, and career advancement.

Let’s Face it.
Most Training Courses are Full of Fluff.

The feedback is overwhelming. People pay for courses, attend workshops, and tune into webinars…only to come away with a disappointing review. No new information, too much theory, too focused on tactics, overly promotional, and disconnected from real-world needs.

 

What’s Wrong with Today’s Digital Marketing Training Courses and Workshops?

The current landscape of digital marketing training courses and workshops is flooded with options—but many suffer from serious, recurring flaws.

Here are the most common training complaints from students, professionals, and training managers:

  • Too Generic or Outdated:

    • Courses often teach broad theory without industry nuance.
    • They rely on outdated tactics
    • Many fail to update content to reflect industry changes.
    • Most online courses are more than 3 years out of date!
  • Taught by Inexperienced Instructors:

    • Many instructors lack real-world experience.
    • Courses are taught by generalists or content creators.
    • Many course “assistants” have less than 2 years experience.
  • Too Much Theory, Not Enough Strategy:

    • Courses dwell on definitions and jargon.
    • Focus is on tactics that have a limited lifespan.
    • Avoid strategic thinking, campaign planning, or measuring ROI.
  • No Practical Application:

    • Training is watch-only or listen-only.
    • No hands-on exercises, and no feedback.
    • No application or test of skills in a real-world context.
  • Lack of Feedback and Support:

    • No mentorship, feedback loops, or opportunities to ask questions.
    • Students feel left alone, with no idea if they’re doing it right.
  • Disconnected from the Job Market:

    • Skills taught don’t match employer needs.
    • No focus on career outcomes.
    • No personal development.

 

The Bottom Line?

People are frustrated by wasting time and money on digital marketing training that’s surface-level, impractical, and disconnected from real-world demands. They want depth, relevance, credibility, and confidence, not another PowerPoint-driven crash course.

 

What Makes SiteLogic Training Different?

Most digital marketing courses teach tactics. We teach marketers how to think.

Our courses are based on real-world experience, instructional best practices, and built for professional development.

Strategic and Applied Learning

  • Courses are built around real-world outcomes (e.g., SEO mastery, content marketing strategy, analytics leadership).
  • You’ll move beyond theory into developing plans, creating campaigns, and analyzing data—reflecting the actual demands of digital marketing roles.

Framework-Driven Curriculum

  • Courses are developed and taught using structured frameworks (e.g., measurement strategy, marketing models, persona-informed marketing).
  • This empowers you to think like consultants or senior strategists—not just executors.

Authentic Assessment

  • Assignments mirror actual job tasks (ad campaigns, email series, personas, KPI frameworks).
  • You’ll build a portfolio of credible, confidence-boosting work.

Emphasis on Reflection and Growth

  • You’ll create reflective assignments that push you to consider what you’ve learned and how to integrate it in your career development.

Supportive, High-Expectations Culture

  • Courses are rigorous yet encouraging, demanding deep engagement while providing personalized coaching and clear learning paths.
Matt Bailey of SiteLogic leads digital marketing education with clear, insightful training that grows careers
Matt Bailey, Founder and Lead Instructor @ SiteLogic

Learn from a Recognized Marketing Expert & Educator

Matt Bailey is a globally recognized digital marketing educator, author, and speaker with over 20 years of experience turning complex marketing strategies into clear, actionable instruction.

Alongside 30 years in marketing, Matt went “back to school” to learn how to structure his training courses for maximum student impact, earning his Master of Education in Instructional Design and Technology in 2020.
 
With this combination, he has transformed how digital marketing education and training is designed, developed, and delivered to students, organizations, and marketing teams around the world.

Here’s What Our Learners Say About SiteLogic Training:

With real-world activities and clear, measurable outcomes, learners stay engaged and come away with practical skills they can apply immediately.

“What makes a difference in Matt’s courses is that he coaches the participants. Very few courses can afford to have coaches that are seasoned practitioners.”

Michael Stebbins, Founder of Market Motive and OMCP

“Detailed instruction with great hands-on activities that reinforce the learning. Even better? Getting immediate feedback that improved my performance!”

Christine, Digital Marketing Manager

“College level training!
No fluff, no sales pitches – just high level, valuable information.”

Mark, Graphic Designer

“I recently graduated with a degree in marketing, and we never went over anything like this!

Brinn, Social Media Manager

“I completed the prep course for the OMCA and passed on the first try. I value how well you teach a complicated subject in a very simple and easy to understand method. Thank you!”

– Josh, Marketing Manager

How do YOU

Want to Learn?

Training Options to Suit Your Needs

Online Coached Courses

Self-paced, interactive, hands-on learning with 1:1 expert coaching. Gain expertise and confidence!

Online coached courses in digital marketing, SEO, social media marketing, content marketing, AI optimization, and analytics with Matt Bailey, founder and lead instructor of SiteLogic

In-Person Workshops

Activity-based and team-centric learning for immediate application.

In-person digital marketing workshops led by Matt Bailey, president of SiteLogic

Live Virtual Workshops

Not a lecture. An active, practical and energizing experience for remote teams.

Live virtual workshops on digital marketing, and analytics strategy led by Matt Bailey, CEO of SiteLogic

Digital Marketing Courses @ SiteLogic

Most Popular Courses

Thank you for the amazing SEO course! It helped me improve and get promoted!

Guarav, Marketing Director

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Laurie, Marketing Manager

I took your Art & Science of Content Marketing course. It was so informative and… FUN!

Jenna, Social Media Manager

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