Not All Online Courses Are Equal
Say Goodbye to Video-Only Training.
Welcome to Coached Mentorship.
Real-World Training that is Focused on You.
Unlike many video-based online learning options that rely on passive consumption and generic content, our courses are designed to develop critical thinking, practical application, and career advancement.
Each chapter requires an active assignment to be completed that applies and validates your learning. Every assignment is reviewed by our Expert Instructor, Matt Bailey. Feedback is specific and unique to each student.
Assignments are based on the learner’s own company or personal brand. Many times, the assignments are re-worked, giving students the opportunity to iterate and develop from the feedback, immediately putting instruction into practice.
Welcome to coached learning, where you’ll find confidence and clarity in digital marketing.
Who Can Benefit From SiteLogic’s Digital Marketing Courses?
New Marketers
Business Owners
Learn to manage your own digital efforts, Stop wasting time and money on ineffective marketing, Know the questions to ask
Career Achievers
Gain real-world skills, proven strategies, and confidence to lead, deliver results, and get promoted fast.
Content Creators
Create sharper, high-impact content that ranks, converts, and increases your brand across channels and campaigns.
Career Changers
Translate your existing strengths into digital marketing credibility, Build cross-discipline knowledge fast and efficiently
Freelancers
Win better clients, charge more, and deliver content that drives real results and lasting value.
Marketing Graduates
Bridge the gap from classroom to career with real-world skills, strategy, and job-ready confidence.
Marketing Managers
Lead with impact—sharpen strategy, elevate team performance, and drive measurable results that get noticed.
Marketing Students
Build real-world marketing skills, boost your portfolio, and stand out before you even graduate.
A Smarter Way to Learn Digital Marketing
People don’t learn by watching videos.
Course completion rates are dismal for video-only courses, and there is no opportunity to actually try what you’ve learned…. AND get expert-level feedback that will propel your career.
Hands-On Assignments
After learning the principles, you’ll put it into action and do it yourself. But you aren’t alone! You’ll get detailed feedback and mentorship from an industry expert.
We Are Changing How Online Marketing Education Works –
For You.
“Marketers don’t need more data—they need the skills to analyze it, interpret it, and turn it into action.”
What’s Wrong with Online Learning Courses?
Typical Marketing Courses:
SiteLogic Digital Marketing Courses
What Makes SiteLogic Training Different?
Most digital marketing courses teach tactics. We teach marketers how to think.
Our courses are based on real-world experience, instructional best practices, and built for professional development.
Strategic and Applied Learning
- Courses are built around real-world outcomes (e.g., SEO mastery, content marketing strategy, analytics leadership).
- You’ll move beyond theory into developing plans, creating campaigns, and analyzing data—reflecting the actual demands of digital marketing roles.
Framework-Driven Curriculum
- Courses are developed and taught using structured frameworks (e.g., measurement strategy, marketing models, persona-informed marketing).
- This empowers you to think like consultants or senior strategists—not just executors.
Authentic Assessment
- Assignments mirror actual job tasks (ad campaigns, email series, personas, KPI frameworks).
- You’ll build a portfolio of credible, confidence-boosting work.
Emphasis on Reflection and Growth
- You’ll create reflective assignments that push you to consider what you’ve learned and how to integrate it in your career development.
Supportive, High-Expectations Culture
- Courses are rigorous yet encouraging, demanding deep engagement while providing personalized coaching and clear learning paths.
Digital Marketing Courses @ SiteLogic
Most Popular Courses
“I completed the prep course for the OMCA and passed on the first try. I value how well you teach a complicated subject in a very simple and easy to understand method. Thank you!”
– Josh, Marketing Manager
Matt Bailey, Founder and Lead Instructor @ SiteLogic
Learn from a Global Marketing Educator
Matt Bailey is a globally recognized digital marketing educator, author, and speaker with over 20 years of experience turning complex marketing strategies into clear, actionable instruction.
As the founder of SiteLogic and lead instructor for top-tier organizations like Microsoft, LinkedIn Learning, and the UAE Government Media Office, Matt has trained more than 2 million marketers worldwide.
His courses have been adopted by universities including Duke, Purdue, and Rutgers, and his video lessons on LinkedIn Learning have reached over 500,000 students. He’s the author of multiple books, including Digital Marketing Fundamentals (Wiley, 2023) and Online Marketing: An Hour a Day (Wiley, 2011).
Real-world learning for real-world results
Our Students Get Results
What Tomorrow’s Best Marketers Have in Common—And the Skills That Set Them Apart
“Discover the key traits, skills, and mindsets that define top-performing marketers in a fast-changing digital world. Whether you’re hiring, training, or becoming one—this study reveals what to look for in the 21st century marketer.”
