Real-World Knowledge. Proven Methods. Career-Changing Results.
Master Modern Marketing Skills with Expert-Led Training
In today’s fast-paced digital landscape, marketers must do more than check boxes—they must strategize, measure, persuade, and adapt. Whether you’re building your career, looking to level up your team, or aiming for a recognized certification, our courses are built to give you a lasting competitive edge.
At SiteLogic, we combine decades of real-world experience with proven instructional design to create training that’s practical, actionable, and transformative—not just another passive learning experience.
2500+
Workshops Delivered
Real Experience. Real Instruction. Real Results.
Most online courses promise convenience. But when it comes to mastering digital marketing, watching videos isn’t enough—and guidance from someone with 2–3 years of experience can only take you so far.
At SiteLogic, our courses are designed and taught by Matt Bailey, a recognized industry leader with over two decades of hands-on experience, training teams at companies like Google, Microsoft, IBM, and government agencies worldwide.
What Sets Our Workshops Apart
- Real Company Data – No hypotheticals. Teams analyze their own performance metrics and content.
- Cross-Functional Collaboration – Bridge silos by involving sales, leadership, and product teams when needed.
- Immediate Application – Skills are practiced during the session—not after it ends.
- Lasting Impact – Participants leave with documented plans, frameworks, and follow-up actions—not just notes.
Go Beyond the Lecture. Build Skills That Stick.
At SiteLogic, we don’t deliver slide decks. We build stronger, smarter marketing teams through interactive, expert-led workshops that focus on your company’s real strategy, real challenges, and real data.
Our workshops are designed to foster collaboration, uncover insights, and create shared learning experiences across departments—building not only marketing skills, but also the communication and confidence to apply them.
“Matt created a customized, first-class curriculum. His content and his delivery has all been stellar, and we’re looking forward to the next round of training.”
Mark T. -Experian
Digital Marketing Strategy – Delivered
Our Most Popular Workshops
Data Presentation, Storytelling & Persuasion
Learn how to turn complex data into clear, persuasive stories that drive action.
In this hands-on workshop, your team will build skills in data presentation, executive communication, and storytelling techniques that make insights more impactful. Participants leave with proven frameworks and personalized feedback they can apply immediately to real company reporting and strategy.
Create Your Digital Analytics Strategy
Build the most in-demand marketing skill: analytics strategy.
This workshop gives your team a clear, actionable framework for measuring what matters—connecting marketing performance to business outcomes. Participants learn how to define KPIs, track goals, and turn data into strategic insight, helping your organization close the analytics skills gap and make smarter decisions.
Omni-Channel Content Marketing
Build the most in-demand marketing skill: analytics strategy.
This workshop gives your team a clear, actionable framework for measuring what matters—connecting marketing performance to business outcomes. Participants learn how to define KPIs, track goals, and turn data into strategic insight, helping your organization close the analytics skills gap and make smarter decisions.
Matt Bailey is one of the most sought-after digital marketing trainer in the world.
With over 20 years of experience designing and delivering training for global brands, Matt has traveled more than a million miles to teach marketers how to think strategically and act with confidence. What sets him apart is the rare combination of deep industry experience and a strong foundation in instructional design—ensuring every workshop is both engaging and results-driven.
Matt’s sessions are built around real-world, hands-on activities that challenge teams, spark collaboration, and deliver skills that stick.
Highlights from Matt Bailey’s Global Training Resume
Matt has trained thousands of marketers, analysts, and executives—from startups to Fortune 100 brands—bringing clarity, strategy, and measurable outcomes to digital marketing education.
- Master’s in Education (Instructional Design), focused on adult learning and curriculum development.
- Taught Google employees how to master Google Analytics
- Developed custom digital marketing programs for Microsoft, Orange Telecom, and Johnson & Johnson
- Led customer journey and insights workshops for IBM, Visa, and Nationwide
- Delivers professional development training for the DMA, (Direct Marketing Association), ANA (Association of National Advertisers) and AMA (American Marketing Association) memberships
- Trained Disney/ABC teams in analytics frameworks and data-driven storytelling
- Created custom enterprise analytics workshops for Lowe’s, Lenovo, Comcast, SurveyMonkey, Yamaha, Visa, and Nationwide and hundreds more.
- Adjunct Instructor at Rutgers University and the University of South Florida
Matt’s experience spans industries, team sizes, and skill levels—but always focuses on helping learners move from information to action.
Put the “Work” in Workshops
Active Learning – Not Passive Listening
Most training sessions rely on lectures and slide decks.
Ours don’t.
SiteLogic’s digital marketing workshops are built on active learning—where participants solve real problems, apply new skills, and build confidence through hands-on experience.
This isn’t about watching and note-taking; it’s about doing, thinking, and collaborating in a structured environment to solve real-world marketing challenges.
What is Active Learning?
- Hands-on learning – Attendees actively work through marketing problems using your company’s actual data, goals, and tools.
- Team-based problem solving – Participants gain practical experience while building cross-functional collaboration across departments.
- Critical thinking in action – Concepts like strategy, analytics, and channel planning are not just discussed—they’re tested and applied on the spot.
- Immediate application and measurable progress – Attendees leave with a deeper understanding and the confidence to act, thanks to real-time exercises and instant feedback.
- One-on-one access to expert coaching – Time is built in for personalized questions and guidance, ensuring everyone walks away with clarity and direction.
Your team doesn’t just hear about digital marketing success… they experience it.
