Learn Search Engine Optimization
Increase Visibility, Clicks, and Conversions
Build business and profitability through visitor-centered optimization.
Keyword Research | Market Intelligence | Search Engine Analysis | Searcher Intent | Page Analysis | Semantic Analysis | Content Development | Content Optimization | Link Building | PR Link Development | Content-Based Link Development | Optimization for AI Visibility | LLM Optimization | Conversion Optimization | Analytics Strategy | Measurement Frameworks | SEO Analytics | Technical SEO | Schema | Site Speed | Conducting an SEO Audit | Website Architecture | SEO Tools | International SEO | Local SEO | Google My BusinessKeyword Research | Market Intelligence | Search Engine Analysis | Searcher Intent | Page Analysis | Semantic Analysis | Content Development | Content Optimization | Link Building | PR Link Development | Content-Based Link Development | Optimization for AI Visibility | LLM Optimization | Conversion Optimization | Analytics Strategy | Measurement Frameworks | SEO Analytics | Technical SEO | Schema | Site Speed | Conducting an SEO Audit | Website Architecture | SEO Tools | International SEO | Local SEO | Google My Business
Learn SEO The Right Way
SEO isn’t some growth hack or shortcut. It’s a core capability for anyone serious about digital visibility. But most SEO courses waste your time with outdated tactics, surface-level advice, and bloated fluff that focuses solely on “Ranking in Google.”
Real SEO is the foundation for nearly every digital marketing discipline. This course teaches SEO the way professionals practice it: critically, strategically, and with measurable outcomes in mind.
What You’ll Learn
Keyword Research: How people search, think, and express intent through language.
Content Development: Turning intent-based insights into content that connects.
Content Communication: Learn how to structure content for humans and search engines that will rank and convert.
Link Building: Not spammy tactics, but PR-worthy content that earns attention.
Analytics: Finding trends, bottlenecks, and opportunities in the data.
Conversion Optimization: Reducing friction and increasing meaningful action.
Technical SEO: Schema, structure, markup, and fixing what’s broken.
This Course Is Built for People Who Take Results Seriously
Whether you’re:
* A digital marketer leveling up your technical and content skills
* A freelancer or agency owner tired of relying on paid media
* A business owner ready to stop guessing and start ranking
* A jobseeker who wants SEO proof, not just theory
You’ll learn how to think about SEO, and how to execute it based on business growth.
Learn SEO Hands-On
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Real Expertise, Not Just Theory – You’re learning from someone who’s done the work—across SEO, content, analytics, and strategy. Every lesson is grounded in real-world application, not surface-level summaries.
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Personalized Feedback That Accelerates Learning – Unlike video–only platforms, you’ll receive direct feedback and coaching—helping you connect concepts to your unique goals, campaigns, or career path.
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Strategic Thinking, Not Just Tactics – Most courses teach you where to click. Ours teach you how to think like a strategist—so you can lead projects, report with confidence, and make smart marketing decisions.
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Expert Credibility – A course led by a seasoned expert builds more than skills—it builds trust with employers, clients, and peers. Your learning experience reflects the standards of top-tier marketing organizations.
The difference is clear:
With expert-led, human-supported training, you don’t just watch—you learn, apply, and grow.
What’s Included?
SEO Specialists Needed:
Master Today’s Most In-Demand Skills
LinkedIn consistently lists SEO as a Top In-Demand Skill.
SEO is one of the most dynamic digital skills. Mastering SEO is crucial for professionals in digital marketing, content creation, and web development, offering significant career advantages.
SEO skills support career versatility and growth, enabling professionals in roles such as social media management, digital strategy, and public relations to integrate and amplify their existing skill sets. This versatility opens up broader career paths and advancement potentials.
Specialists and managers can expect salaries in the range of $55,000 to $75,000.
Globally-Recognized SEO Expert
Who Teaches This Course?
This course is taught by Matt Bailey, a globally-recognized SEO expert with over 25 years of experience. That’s two decades of ranking sites, fixing disasters, and training professionals around the world.
What you’ll learn here comes from client work, agency leadership, government contracts, and teaching thousands of students—not recycled blog posts.
Learn SEO Lesson Plan
track your progress with our bonus training materials
