Matt Bailey
Digital Marketing Expert, Trainer, and Educator
Matt Bailey teaches Digital Marketing to the world’s biggest brands and at the most recognized universities.
Making the Complex Simple
“Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able.”
-Microsoft
“No one else has approached the plain-English demystification of building an online business as cost-effectively and time-effectively as has Matt.”
-Direct Marketing Association
+1million
Marketers Trained
60%
Increase in Job Performance
About Matt Bailey
Bringing marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy.
Matt travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands.
He’s taught:
• Google employees how to use Google Analytics,
• Experian how to present data, and
• Custom-developed digital marketing workshops for Microsoft, Google, Disney, Nationwide, Orange, Hewlett Packard, Proctor & Gamble, and IBM.
Matt’s training curriculum is also used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, Full Sail University, and hundreds of others.
Matt Bailey: Biography & Background
Matt was an early internet entrepreneur, creating an online real estate business through search engine optimization in the mid-1990’s. He sold that business and then moved into the world of enterprise software sales.
Returning to digital marketing, Matt developed digital marketing and SEO departments at two agencies before founding his own marketing company, SiteLogic in 2006. During this time, requests for his training workshops increased, and he traveled around the world for training and conference engagements.
In 2015, after creating more than $1 billion in new revenue for his clients, Matt sold his agency business and changed SiteLogic to a training and education company. Since that time, he has logged over 1 million miles training companies around the world.
In 2020, Matt earned a Master of Education in Instructional Design and Technology, furthering his ability to teach the next generation of digital marketing leaders.
When he is not training, Matt resides in a quite rural area of Ohio with his wife of 25+ years and four daughters. He is a beekeeper, coffee snob, and and avid book reader.
Matt Bailey
SiteLogic Founder and Lead Instructor
Industry Recognition
OMCP
Online Marketing Certified Trainer, 2013-Present
Search Engine Strategies Conference
Advisory Committee, 2009-2015
Malone University
Community Advisory Board, 2015-2020
SE Ranking
Advisory Board, 2024-present
Publications
Online Marketing; An Hour a Day.
Wiley. (2011)
Wired to be Wowed: Great Marketing Isn’t an Accident.
Throne Publishing. (2015)
Teach New Dogs Old Tricks: How traditional sales techniques accelerate digital marketing.
Motivational Press. (2017)
Digital Marketing Fundamentals: Guide to OMCA Certification.
Wiley. (2024)
Trusted by 2000+ companies around the world
A Lifetime of Curiosity and Innovation
Matt Bailey’s interest in the Internet began when the release of the movie “WarGames” and his father’s purchase of a Commodore 64 serendipitously coincided. Armed with this fantastic new machine and inspired by the film, Matt schemed to change his school grades, stopped only by the insurmountable obstacle of a high school that had yet to adapt this up-and-coming technology.
Undaunted, Matt became a student of the Internet in its earliest forms: BBS, ARPANET, Compuserve, and the infamous AOL disc. When he graduated from college, however, the commercial Internet was not yet a viable form of employment. Matt pursued a career in sales and marketing, patiently waiting for the day he could combine his love of marketing with his passion for the Internet. Twenty years later, Matt has traveled the world over, training businesses and marketers on how to develop digital marketing strategies.
Matt’s talent lies in his conversational, entertaining speaking style and his ability to simplify complex information, breaking it down into comprehensive, manageable steps. He helps organizations develop new methods for managing their online strategies by coordinating marketing, sales, technical, and executive-level employees. Matt establishes a teamwork approach to better understand how an organization can improve its website by respecting each department’s goals and strengths.
Marketers all over the world commend the practical understanding Matt brings to Internet marketing. He is sought after as a keynote speaker and educational instructor; Matt regularly speaks for UAE Government and Dubai Government Media Office, The Association of National Advertisers, American Marketing Association, the American Advertising Federation, and other events around the world.
Matt is a frequent source for online marketing knowledge and has been quoted in: The LA Business Journal, MSNBC, TechRepublic, Flash News, and the Wall Street Journal.
