Discover the Power of Content Marketing
Content marketing isn’t about churning out posts. It’s about creating and communicating value.
It’s the strategy behind the stories, the planning behind the posts, and the purpose behind every word, video, or visual you share. When done right, content marketing builds trust, attracts the right audience, and drives real business results.
In these podcast episodes, you’ll hear from marketers, creators, and strategists who’ve turned content into their most powerful business asset. Whether you’re building a brand, growing an audience, or just trying to figure out what to post next, these conversations will give you clarity, confidence, and plenty of ideas.
Content Marketing Episodes:
7 Skills That Never Go Out of Style – Media Literacy
7 Digital Marketing Skills That Never Go Out of Style Skill #1: Media Literacy Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills [...]
7 Digital Marketing Skills That Never Go Out of Style
7 Digital Marketing Skills That Never Go Out of Style Invest in the individual instead of investing in trends. In the single shot episodes, Matt will respond to listener [...]
The Open Mic of the Internet: Why Podcasts Still Feel Free
Podcasting as Counter Narrative Decolonization through the Podcast Medium Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this [...]
Why a Podcast? Moving from Pages to Podcasts
Why a Podcast? Single Shot episode with Matt Bailey In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond [...]
Let’s Agree to Disagree: Social Media Conversations in the Digital Age
Let's Agree to Disagree A blueprint for building bridges instead of walls Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new [...]
Memes as Propaganda: How We Communicate Through Memes
Memes as a Propaganda Tool Why do Memes capture our Attention? Memes have been called the currency of the digital culture. Matt calls them the ultimate thought bomb, and [...]
Marketing’s Meaningless Language Problem
Marketing's Meaningless Language Problem Marketing has a problem with language...it's meaningless. From impressions to engagement to brand love, marketers have a problem with language. Words have been emptied of [...]
Fake News, Clickbait, and Digital Literacy
Fake News, ClickBait, and the Value of Conversation Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, [...]
Neuromarketing and Persuasion in Marketing
Tap Into Neuromarketing Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, [...]
Defining Content Marketing
Defining Content Marketing What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz [...]
Make a Prepared Pitch to Market Yourself or Your Company
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Marketing Specializations: Sport Marketing
Disrupting Sport In this podcast we go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. [...]
Media Literacy, Sensationalized Headlines, and Clickbait Marketing
Sensational Headlines Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in the pile, and what distinguishes [...]
Marketing Careers: Sport Marketing
Marketing Sports In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his [...]
Digital Marketing Skills and Competency Standards
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. [...]
Why Every Content Marketer Should Study Rhetoric
So, What is Rhetoric? Rhetoric saturates our daily lives, yet many are unaware of the powerful means of persuasion that are constantly leveled at us in marketing, politics and [...]
