Reaching Audiences with Digital Advertising
Google Ads, Meta Advertising, and Programmatic Advertising
Digital Advertising Podcast Episodes: What Works—and What to Watch Out For
Digital advertising offers powerful tools to reach your audience on platforms like Google Ads, Meta Ads, and programmatic networks. But with rising costs, data privacy shifts, and increasing automation, it’s harder than ever to know what’s really working.
These podcast episodes feature candid conversations with experts who break down the strategies behind effective digital advertising—while also exposing the pitfalls, inefficiencies, and hidden risks. Learn how to optimize your ad spend, test with purpose, and make smarter decisions in an environment that’s constantly changing.
Digital Advertising Episodes:
[Podcast] Can Google Ads Survive?
Can Google Ads Survive? The Constant Challenge of Paid Search Advertising on Google Will Google Ads Survive? A Conversation on Paid Search Evolution Google Ads has been a cornerstone [...]
7 Skills That Never Go Out of Style – #3 Analytics
7 Digital Marketing Skills That Never Go Out of Style Skill #3: Analytics Invest in the individual instead of investing in trends. Part 1: 7 Digital Marketing Skills that [...]
Google Search Ads – Losing Keywords and Control
Google Ads: Why are we losing keywords and control of our campaigns? Ashley Jones, (formerly Ashley Schweigert) visits the Endless Coffee Cup studios. We revisit Ashley's last visit and [...]
Reduce Programmatic Ad Fraud with Analytics
Turn the Tide on Programmatic Fraud with Analytics Turn the Tide on Programmatic Ad Fraud with Analytics Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk [...]
Google Ads: Search and Display
Google Ads: Search and Display How can we handle the increasing complexity of Google Ads? Matt talks with Google Ads expert Brad Geddes about the recent changes to Google [...]
Google’s “Smart Campaigns” Aren’t So Smart
What Happened to Google Ads? New advertisers signing up for Google Ads search ads are being treated to a “training wheel” experience, according to Matt. Matt and Ashley look [...]
The Myth of Microtargeting in Digital Advertising
The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience better? Dr. Augustine Fou [...]
The Amazing World of Ad Fraud
The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. A CNBC reporter with no [...]
Advertising to Audiences: Working with Google Ads
For the Business Owner, Google Ads can be Frustrating - Google Ads dominates the paid search market, and offers a host of options to allow advertisers to pinpoint potential customer with amazing precision. However, too many times, business owners receive a free $50 coupon, only to lose a few hundred after they attempt a campaign.
Digital Marketing Skills and Competency Standards
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. [...]
