Digital Marketing Skills & Education Podcasts
The digital marketing industry moves fast—but strong foundational skills never go out of style.
Whether you’re just starting out or advancing your career, mastering key areas like content creation, analytics, and marketing strategy is essential for long-term success. Employers value marketers who can think critically, adapt to new tools, and apply core principles across changing platforms and trends.
These podcast episodes focus on the skills that matter most. From creating high-performing content to analyzing campaign data and connecting marketing to business goals, each conversation is packed with practical advice from educators, industry experts, and seasoned professionals. You’ll gain clarity on what to learn, how to apply it, and how to build a career that stands out in a competitive field.
If you’re looking to grow your confidence, expand your knowledge, or prepare for your next role, this series offers the insight and encouragement to help you move forward. Whether you’re self-taught, certified, or classroom-trained, these episodes will help you sharpen your skills and stay career-ready in a constantly evolving industry.
Digital Marketing Skills & Education Episodes:
How to Start a Business? Where Do You Start?
Starting a Business? Where Do You Start? What does it take to start your own business? Starting your own business isn't just a consideration, it's a valid career choice! [...]
Creating and Training Content Creators – Dubai Edition
Creating Arabic Influencers Creating Arabic Influencers Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Meet Rashid Al Awadhi, who [...]
Marketing Therapy: How to Overcome Corporate Culture
Marketers, We're All In This Together. Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers (ANA), we [...]
What Modern Marketing Can Learn From Ancient Philosophy?
Philosophy and the Modern Marketer What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according [...]
How to Ask (Better) Questions: Learning Through Questioning
How to Ask (Great) Questions Questions Lead to Discovery. Why Don't We Ask More Questions? Matt Bailey talks with linguist and educator, Norah Jones about the importance and value [...]
Keyword Research – The Foundation of Digital Marketing Skills
Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. [...]
What’s the Best Way to Learn Online?
What is Your Experience with Online Learning? What does it take to create an effective online training experience? Classes are moving online! But is that a good thing? Many are [...]
How To Measure the Effectiveness of Training
Calculating the Return on Training Many people need to maintain hours to retain their certification and those hours have moved to online training. Even more, virtual workshops, lectures and [...]
Master Your Personal Presence Through the Webcam
Master your Personal Presence Through your Webcam Master your personal impact, persuasiveness and presence though your webcam. Welcome to this "Sheltering in Place" edition of the Endless Coffee Cup [...]
What Are the Marketing Skills of the Future?
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
OMCP Digital Marketing Role Delineation Study
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
Make a Prepared Pitch to Market Yourself or Your Company
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request – are you taking the time to create a relationship or simply adding a connection? Sue and Matt wonder if social media and networking technology has reduced the value – and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests.
Find Your True Voice: The Confidence to Speak and Present
Find Your True Voice Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there [...]
The Digital Marketing Trainer’s Playbook: Teaching Digital Marketing
Digital Marketing Trainers Playbook In this podcast Matt and audience favorite Michael Stebbins of OMCP get together and of course, talk training. The passion to train and help organizations [...]
Evaluating Digital Marketing Education and Training Courses
Another conversation with OMCP Founder, Michael Stebbins In this conversation Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards and core skills [...]
Digital Marketing Skills and Competency Standards
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. [...]
