Marketing: It All Starts with Strategy
Effective marketing starts with strategy—not trends, tools, or tactics.
A clear marketing strategy aligns your goals, audience, message, and channels to drive meaningful results across both traditional and digital platforms. Without it, even the best campaigns can miss the mark.
This series of podcast episodes explores core marketing strategy principles through conversations with experienced marketers, business leaders, and educators. You’ll learn how to structure plans, make informed decisions, and connect marketing efforts to business outcomes. These episodes will help you build a strategic foundation that supports growth, adapts to change, and outlasts the latest fads.
Marketing Strategy Episodes:
Is the Sales Funnel Dead? How Digital Changes Marketing Models
Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? The past few months have brought about very interesting views of the [...]
How To Measure the Effectiveness of Training
Calculating the Return on Training Many people need to maintain hours to retain their certification and those hours have moved to online training. Even more, virtual workshops, lectures and [...]
Defining Content Marketing
Defining Content Marketing What is Content Marketing – Really? Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz [...]
Investigating Influencer Marketing
Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and Ashley delve into this topic [...]
Develop Your Marketing Strategy
50% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
What Are the Marketing Skills of the Future?
Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
OMCP Digital Marketing Role Delineation Study
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
Praparing Your Website for Holiday Marketing
Single Serving: Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? [...]
Digital Marketing Skills and Competency Standards
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. [...]
Shiny Object Syndrome Will Crash Your Business
What distracts you? Headlines dominate the early part of the show, as we begin with a study which reveals that the majority of Fortune 500 marketers are looking for [...]
Can Marketing Be Truly Authentic?
How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity. [...]
Becoming a Data-Based Business: Making Your Own Trends
Using Data to Make Better Decisions Marketing Woes A couple of news stories hit the wire that really captured my attention this week. Mostly in the social Media Marketing arena, the first article was about [...]
