Social Media Marketing: Stay Smart in a Shifting Landscape
SiteLogic’s Social Media Marketing podcast episodes dive deep into the strategies behind successful campaigns—with insights from global influencers, content creators, bestselling authors, and leading marketing experts. Listeners gain a clear understanding of what drives engagement, how to adapt to ever-changing algorithms, and how to create content that resonates with real people, not just platforms. These conversations go beyond surface-level tips to explore the thinking, testing, and refinement behind social strategies that actually work.
You’ll learn how top professionals approach platform selection, brand voice, audience targeting, and performance measurement in an environment that shifts daily. More importantly, these episodes challenge you to think critically about your social media efforts—reminding you that true success comes from strategy, not shortcuts. Whether you’re managing brand accounts, growing a personal presence, or advising clients, these episodes will help you build smarter, more adaptable, and more effective social media marketing.
Social Media Marketing Episodes:
Defining Social Media, Part 1. Channels, Platforms, & Changing Rules
Defining Social Media Marketing, Part 1 Channels, Platforms, & Changing Rules Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing [...]
Everything is Fake! ClickBait, Fake News, and Filters
Everything is Fake! Single Shot episode with Matt Bailey We live in a (digital) world of fakes, frauds, and filters. From inflated user counts to clickbait headlines and filtered [...]
Memes as Propaganda: How We Communicate Through Memes
Memes as a Propaganda Tool Why do Memes capture our Attention? Memes have been called the currency of the digital culture. Matt calls them the ultimate thought bomb, and [...]
Interview with Mark Schaefer about the Influencer “Minor Leagues”
The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are [...]
What’s the Difference Between Influence and Influencers?
Build Brand Influence That Lasts Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called "influencer [...]
How to Create Amazing Content on YouTube
How to Create Amazing Content on YouTube The YouTube Creator formula: Get Better Everyday Greg joins Matt once more to continue their last discussion, YouTube's Secret Sauce. This conversation [...]
YouTube’s Secret Sauce
YouTube's Secret Sauce: How to Reach, Engage, and Enchant Audiences Why do Brands Struggle on YouTube? YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to [...]
Investigating Influencer Marketing
Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and Ashley delve into this topic [...]
Social Media: Clicks, Likes, and Collateral Damage
Selling Social Media Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are [...]
What Makes a Social Campaign Actually Work?
Social Handshakes Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason talk about what makes a great Social Media campaign, as well as expectations versus reality of [...]
Digital Marketing Skills and Competency Standards
My conversation with Michael Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. [...]
Can Marketing Be Truly Authentic?
How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity. [...]
